Marketing Strategies For Online Success
Whether you’re running a business that’s entirely online or you want to improve the online presence of your physical business, there are certain marketing strategies that will provide you with bigger, faster results than others. Everybody knows the importance of having a diverse marketing plan, but it can be easy for yours to stagnate if you’re not introducing any new ideas. We’ll provide some updates to the old classic marketing techniques, as well as hopefully suggest some ideas that might be totally new concepts to you. If you employ even just a couple of techniques from this plan then you should start to see big improvements in your online success.
Email Marketing Is Back
Not all business owners will be able to remember the advent of email, but the ones that can know it was truly revolutionary. It took a little while for marketers to catch on, but once they realsied the potential of email as a marketing tool there was no stopping them. Email marketing had a real boom for almost a decade before results started to dwindle, but sadly the abuse of email marketing lead to it almost fizzling out completely. Now that people have wised up about spam emails, subscribing and unsubscribing, as well as always reading the small print, the tricks that unscrupulous email marketers used to play are no good anymore. The good news is that the new tech-savvy generations are receptive to email marketing that is genuinely useful to them. Creating a mailing list of people who are interested in your business is the obvious first step. After that, you need to tap into what your customers want. For many, it will be exclusive offers that are available to only those on the mailing list, but some will enjoy reading long-form articles about your products, services, and business successes. Compile just one or two great quality emails a fortnight that is packed full of content that is genuinely engaging and you’ll be surprised at the returns this generates.
Be Location Specific
If ranking highly on search engines is your number one goal then making sure you’re location specific in your marketing is key. Whether it is in the slugs of your URL, the places you appear for reviewing, the captions in your images, or the backlinks you create to your site, you can include your location in all of them. Depending on the levels of competition and how important your location is to your doing business, you can be more or less specific. For example, these companies from the online gaming sector are opting for a country-specific link, appearing on a list of the top online casinos in Bahrain. The website that has reviewed them publishes information on casino sites from all across the Arabian world, including the bonuses on offer and a star rating so users can make an informed decision quickly. Not only is it great to rank so highly on the listings, the use of the location Bahrain means that immediately these sites have slashed their competition from all online casinos, to just the ones in Bahrain. This makes it far easier to rank highly in terms of SEO. Whilst your company might not be in the iGaming sphere, think about ways that you could incorporate this kind of marketing into your plan. There tend to be review sites for almost every sector, so that can be a good place to start.
Get Creative With Social Media
Nobody could have predicted the enormous effect that social media would have on not just marketing but our whole lives. However, it is very much here to stay and if your company hasn’t embraced its powers yet, then now is your chance. Your target market will make a big difference to the platforms that you want to spend the most time on. Those who cater to an older demographic will generally have more luck on Facebook and to a lesser extent YouTube, whilst those who cater to a younger audience will have the most success on platforms like TikTok and perhaps Instagram. Once you’ve decided where you’ll focus most of your attention, it’s time to get creative. Social media has been around and popular for a while, so people have seen just about everything. Giveaways, where you ask people to like and share, are pretty run-of-the-mill and so dull that often people will simply scroll past. Instead, you could try a funny caption competition, where you give your audience a photograph of one of your products in a humorous situation and ask them to think of a caption for you. There are lots of other ways to go about this, but remember that creativity and quality are the keys to success.