Simply over 1 / 4 century in the past, Tupac’s “Me Towards The World” turned the primary album to debut atop the charts whereas the artist was in jail. And whereas there’s been no scarcity of artists proving that the notoriety of jail time is price its weight in chart numbers, Tekashi 6ix9ine, who was launched early from jail in April and mainly hasn’t stopped speaking, rapping or trolling since, it’s not going to be sufficient to loft his new album, “Tattle Tales,” to the No. 1 spot above Massive Sean’s “Detroit 2.”
As soon as projected to simply surpass 100,000 undertaking items — a formulation that mixes album gross sales with equal worth of track gross sales and streams — and presumably as many as 150,000, “TattleTales” is headed for the highest 10, however specialists say it has no shot at reaching the summit. One trade analyst thinks it would open at No. 6 with round 45,000 — 50,000, whereas one other forecaster provides a barely rosier estimate of 55,000-65,000, which might put it at No. 3.
One confounding challenge could be a current change in album bundles carried out by Billboard and its knowledge supply, Nielsen Music MRC, with a few of 6ix9ine’s direct-to-consumer items not delivery within the correct window of time to be eligible for first-week numbers. Relying on how knowledge service Alpha Knowledge counts the varied D2C choices, “TattleTales” might have a barely greater sum on the following Rolling Stone chart than it does on Billboard’s, however both means, Massive Sean appears like the following chart king.
By means of the primary 4 days of the present chart interval, Alpha exhibits Massive Sean’s “Detroit 2” accumulating nearly 65,000 undertaking items, with 14,000 week-to-date items putting 6ix9ine at No. 9.
For Massive Sean, this begin helps him proceed a roll that started when his freshman album “Lastly Well-known” was licensed platinum in 2011. None of his 4 units has registered lower than gold; his most up-to-date, “I Determined,” went platinum in 2017.
Massive Sean and 6ix9ine have a pair issues in widespread. Each are platinum-certified rappers — 6ix9ine’s first album “Dummy Boy,” launched in 2018, went platinum the next yr, whereas eight of his singles have reached platinum or multi-platinum standing. And in addition, each artists have been arrested — and that’s one space the place 6ix9ine tops Massive Sean by an exponential diploma.
Massive Sean (actual identify: Sean Anderson) accepted a plea deal for a lesser cost when he was booked on a sexual-assault allegation in 2011. In 2019, 6ix9ine (actual identify: Daniel Hernandez) accepted a two-year sentence when he pled responsible to 9 federal felonies together with racketeering conspiracy, firearms costs, narcotics trafficking, and violent crimes in help of racketeering. 6ix9ine had simply obtained an early launch from that sentence in Could — attributable to coronavirus issues — when the primary single from “TattleTales” launched in a swirl of controversy. Whereas some chart observers thought his “Gooba” had been boosted by manufactured YouTube performs, he publicly accused Ariana Grande and Justin Bieber of benefitting from artificially juiced gross sales for their duet single, “Caught With You,” and within the course of leveled a battery of unproven allegations about Billboard’s chart course of.
When the mud settled, “Caught” beat “Gooba” in a one, two end on each Rolling Stone’s High 100 Songs and Billboard’s Sizzling 100. Rolling Stone confirmed 244,500 undertaking unites for Grande/Bieber that week (gross sales plus the equal worth of streams), and 181,900 for “Gooba.”
And, in the event you’re nonetheless retaining rating — as every artist’s followers certainly are — 6ix9ine’s monitor was licensed gold in Could and platinum in June, whereas “Caught With You” hasn’t picked up both of these trophies. Nonetheless, certifications aren’t issued with out official paperwork being filed, and the Grande/Bieber camp could not have achieved that but. Alpha Knowledge’s year-to-date Tune Challenge report exhibits 1.1 million items for “Caught,” 878,000 for “Gooba.” (It also needs to be famous that Alpha Knowledge, Rolling Stone, the Recording Business Assn. of America and Billboard all use completely different strategies to calculate a track’s standing, with the last-mentioned including radio play to the combo of gross sales and streams.)
6ix9ine’s second track from the brand new album, “Trollz,” which featured Nicki Minaj, additionally began quick: It started at No. Three on Rolling Stone’s chart, however with a much bigger sum, 203,400, in comparison with “Gooba,” whereas radio play helped the “Trollz” begin at No. 1 on Billboard’s Sizzling 100. Nonetheless, subsequent 6ix9ine singles have made a lot much less noise, with Alpha Knowledge score “Yaya” at 37,700 throughout its first week in July, and “Punani” garnering 17,400 when it began out on Aug. 2.
6ix9ine’s label, 10Ok Initiatives, was beforehand distributed by Common Music, the identical conglomerate that markets Massive Sean, Grande and Bieber. That association, by Capitol Music Group’s indie distributor Caroline, subsequently ended when the label shifted to Create Music.
Both means, the week is an enormous one for hip-hop, though that shouldn’t shock anybody in 2020. On Rolling Stone’s most up-to-date chart, six of the highest 10 albums belonged to hip-hop artists, two of them deceased (Papa Smoke and Juice Wrld). And, on Alpha Knowledge’s year-to-date Album Initiatives, seven of the 10 most consumed units belong to rappers, with Lil Child’s “My Flip” main the cost on 1.5 million items.