The online market opened up more doors for businesses. With 1.2 billion websites all over the internet, standing out from that vast ocean of websites becomes a crucial aspect.
You need a strategy to bring your website to the forefront. A way to stand out from the many competitors vying for attention.
One such instance is by taking advantage of search engines. Two strategies come to mind; SEO and PPC. Putting both together would enhance your chances of showing up on top of the search results.
Today, we will look at how your PPC campaign can be a successful one. Take note of these as you plan out your strategy to come up on top.
- Set Your Goals and Budget
When you set up your PPC campaign, you need to put in clear goals that you want to achieve. You also need to define the budget you have available for this campaign. This lets you set lines on what you should aim for.
These goals could include website traffic increase, improved sales conversion, more subscribers, and so on. Make sure to set realistic goals. This way, your team would also have the motivation to reach them.
Setting your budget also lets you assess your PPC conversions and have more of a handle on them. It’s important to keep yourself from wasting too much on your ad campaign.
- Analyze Your Market Audience
You also need to pay attention to your market audience. This would pertain to the age and culture demographic, as well as the environment around them. You need to know their needs and how you can tap into them to measure your PPC performance.
Another aspect that you also have to check is in scouting the competition present. This will help you strategize and plan out your keywords and angles for your ads. When you have an understanding of your audience, you would have a way to tap and appeal to their emotions.
- Research and Filter Keywords
You also need to have the right set of keywords to make sure your website pops up as the first item on the search results. Make a list of keywords that you can link to your business. While it sounds simple at first, it becomes an intricate process as you note the other details for it.
One is to have a set of keywords that you can use to generate traffic to your website. These keywords would bring your website such as when you have specific offers.
You can also use long-tail keywords for a defined and specific search. Short-tail keywords also work for easier access in search.
Another set of keywords you should also note are the negative keywords. These are the keywords that you should list down to help filter out unnecessary and irrelevant searches. This helps you manage your ad budget.
- Optimize Keyword Bids
Once you have set up and defined your list of keywords (including the negative keywords), you also have to adjust your keyword bids. You will need a proper bid strategy to make sure your keywords remain relevant.
One of the best options for this approach is to go for manual bidding. This allows you to make the adjustments and it provides you maximum control.
- Define Account Structure
Once you have your keywords ready, you also need to define your account structure. You will need to use something like Google Ads for your ad campaign.
For this, your account would have a few campaigns with a set of ad groups in them. You would be setting your budget at the campaign-level while you define your keywords on the ad group level.
Look through the keywords that you have and set the desired action that you want for each of them. Just in case, check with a PPC company for a defined strategy to suit your marketing needs.
- Write Engaging Ad Text
You also need to formulate something for your ads that would pull in your customers and engage with them. The ad text is a crucial element in ad campaign strategies as it helps you optimize your reach while reducing your costs per acquisition.
The trick in making engaging ads is to be concise and straight to the point. Make sure that you have a defined call to action as you lead them with the benefits.
- Create Ad-Specific Landing Pages
This aspect should be ready when you set up your ads. Once they click on those ads, you need to have a landing page ready that visitors would go to. The trick is to make sure the landing page matches the search intent.
Aside from making the landing page enticing, make sure to have a call to action applied to it as well. This ensures that the ad generates leads and would go towards lead conversion.
- Optimize for Mobile
Access to the internet has gone mobile. Nowadays, people can access the internet through their smartphones and mobile devices. With that in mind, your ads should also have the proper optimization for mobile internet browsing.
This means mobile-friendly landing pages, as well as short-tail keywords. For mobile, the aim is to ease up their experience with reduced typing. This makes searches faster.
- Measure and Keep Track
You also need to track your progress. This way, you would know if the campaign has yielded good results and if you have to make some changes. Constant monitoring is an integral part of the campaign, as you would know if it succeeds or not.
You can also use an automation solution where you can use closed-loop reporting.
Push for a Successful PPC Campaign
For a PPC campaign to be at its best, you need to know how to maximize its technical factors. Make sure to take advantage of your keywords and optimize the bids. Your marketing skills in making enticing and compelling ads still play a crucial role in pulling customers in.
Do you want to do more to improve your ad campaign? There are more ways for you to get your marketing campaign off the ground and generate traffic for your business. Check out more of our blogs to learn all you can today!