The already spectacular viewers for the Verzuz battle collection — which pits one OG artist or producer in opposition to one other, taking part in their hits — is about to get even larger: Verzuz is coming to Apple Music and Beats 1. The primary session will happen Wednesday (July 22) at 5 p.m. PT for a face-off between veteran MCs Snoop Canine and DMX.
The collection, based by hitmakers Swizz Beatz and Timbaland (pictured above), was born on Instagram Reside and can proceed to be simulcast stay there, in addition to on Apple Music. After the stay battle is over, followers will be capable to watch it on-demand on Apple Music as nicely.
The collection first launched in March and has turn out to be a web based phenomenon through the coronavirus pandemic. Alicia Keys, Erykah Badu, John Legend and DJ Good are just some of the artists who’ve confronted off in (largely) pleasant competitors, garnering views of as much as 414,000 per IG Reside occasion. All the collection sprung from an concept Swizz and Timbaland had been tossing round for a while, however lastly determined to launch after the pandemic took maintain earlier this 12 months.
In mid-March, Tim referred to as out Swizz on Instagram with what Swizz perceived because the cue for a battle.
“I loaded up my beat machine and referred to as him out too,” Swizz advised Selection earlier this 12 months. “We went stay, taking part in our greatest. The viewers went wild in real-time, speaking to us, responding to the tracks. Two hours after Tim referred to as me out, Verzuz just about began.”
Such is the success of the present, that after showing on Verzuz, artists have seen streaming figures develop by as much as 300%.
Apple Music will even be working alongside Beatz and Timbaland to supply new episodes of Verzuz. However the prospects are countless. “DMX desires to battle Jay-Z, however he’s going to sound higher in opposition to Eminem,” Swizz stated. “Individuals need Usher and Chris Brown, however, that’s a giant brother/little brother factor: What I’d prefer to see is Usher going up in opposition to Justin Timberlake, and Chris Brown vs. Justin Bieber. That is smart to me.”
Timbaland seconds, “The dynamics of sound and persona need to be there: Generally they’re comparable, typically they’re in opposition. You need one thing that works sonically and is entertaining.”