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Barstool Sports Tests Long-Form Programming With Deion Sanders Series

Barstool Sports, the rowdy sports-information empire with a knack for smack speak, is entering into longer-form programming.

The corporate intends to launch “Coach Prime,” a documentary sequence that can comply with Deion Sanders in his first season as head coach of the Jackson State Tigers, whereas calling consideration to Traditionally Black Faculty and Universities. Barstool will workforce up with SMAC Leisure, the manufacturing firm operated by former NFL govt Constance Schwartz-Morini and “Good Morning America” and Fox Sports host Michael Strahan.

Sanders “has been teaching his sons from first grade, and perhaps even youthful,” says Schwartz-Morini, in an interview. “After George Floyd’s homicide, he felt he may take advantage of change and affect by pursuing an HBCU teaching job.”

The sequence will give viewers an unique look into Sanders’ efforts to make Jackson State right into a college-football contender and put together the younger males on his workforce for futures on and off the sector. Erika Nardini, Barstool Sports’ CEO, and Schwartz-Morini say they intend to provide six episodes that can launch in spring, after which, probably, one other six for the autumn.

The sequence is slated to air on Barstool’s personal app for good TVs, in addition to through its presence on Apple TV, and also will be accessible through its social-media channels.

Nardini acknowledges that long-form programming has not been a prime Barstool aim. The corporate options dozens of outspoken personalities starting from founder Dave Portnoy to Dan “Massive Cat” Katz, well-liked for his time on the comedy-sports podcast “Pardon My Take.”

“A yr in the past, when you mentioned, ‘Would Barstool Sports be doing a long-form sequence on HBCU soccer?” the reply would have been ‘Completely not,’” says Nardini, in an interview. “However we’re the place we’re, and we’re actually enthusiastic about it. I believe this would be the starting of many initiatives.” Barstool has from time to time launched single-episode documentaries, she says, and has confirmed profitable in a broader array of media ventures that in the first place blush may appear unlikely.

Sanders, recognized in lots of circles as “Prime Time,” embodies among the Barstool Sports philosophy. He juggled careers in each the NFL and Main League Baseball and even based a constitution college in 2012. He has labored as an analyst for CBS Sports and Barstool Sports. “That is no holds barred, nothing held again, the great, the unhealthy and the ugly,” says Schwartz-Morini. “Deion has been disruptive throughout his profession and we needed to proceed to be disruptive.”

SMAC Leisure and Barstool Sports are companions within the enterprise and can share income. The 2 are working to line up sponsors for the sequence, says Schwartz-Morini, and hopes to weave them into segments that present Sanders attempting to assist his athletes discover ways to get alongside in life. Schwartz-Morini envisions a financial-services agency getting concerned in an effort to assist the athletes discover ways to handle their cash.

The sequence is produced by Deion Sanders together with Strahan and Constance Schwartz-Morini of SMAC Leisure and Nardini and Jen Simons of Barstool Sports. Mark W. Wright will function the sequence’ showrunner and director.

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