Building Your Law Firm Business in Five Easy Steps


Building Your Law Firm Business in Five Easy Steps

Knowing everything about the law is the heart of any legal profession. But, learning how to handle a law firm properly is where business development comes in.

Every lawyer’s goal is to expand their client base, and once they have done so, they can start building or growing their firm. To do this, you need to master the foundations of business development.

Building your firm from the ground up includes having the necessary knowledge and skills, having a plan and a roadmap, and at the same time knowing how to prioritise and focus on achieving the goals you have set.

According to recent studies, the most significant business development and marketing strategies that will generate revenue are the following:

  • internal coaching
  • expanding and solidifying client relations
  • networking 

So, business development efforts should include the following:

  • training
  • networking
  • branding
  • marketing

As a legal professional, how can you start? If you are a solo practitioner, you can ask yourself how you can get more cases as a lawyer. But, if you are already a law firm owner, you can ask how you can get new clients for your law firm. 

There are six steps you can take to start and develop your business development plan. Let’s take a look at each step below. 

Business Development Training

Business development coaching is the most revenue-generating tactic for firms. Thus, investing in yourself and the people who work with you is the first step to developing a good business. 

Nowadays, various training and workshops are available to help improve the way you handle your business. These will usually include legal business management, human resources, accounting, marketing, branding, networking, and many more.

In addition, you can also attend training about sales to gain insight on lead generation and client retention. Finally, you can also participate in personal development and leadership training and workshops. But, the knowledge you obtain from these activities is just the start.

Thus, it is crucial to supplement the knowledge and skills you have acquired by using other resources such as books, videos, podcasts and more. It’s also essential to keep up with the developments in the field consistently, especially now that we are becoming more technologically advanced. 

Create a Business Development Plan

Creating a sound business plan is a prerequisite for anyone who wants to start or grow a practice. The program should contain both the general and specific objectives of the firm. Usually, this will involve a careful analysis of your market and competitors. 

Conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can significantly help you determine your firm’s general and specific objectives. Then, when you have all the crucial details on paper, you can already decide on the steps and initiatives you can take to reach your goals. 

You can also utilise the available technology to optimise and maximise your efforts. For example, you can use software to keep track of time to help you stay on top of deadlines and create a sense of urgency and accountability within the business. 


Effective marketing is key to growing your business. Your business needs to have a strong offline and online presence to attract new clients. Taking advantage of the internet and social media is a great way to connect with prospects and clients.

Therefore, creating relevant and catchy content is a great lead generation and brand awareness strategy. If you need help creating content, design and marketing experts can assist you. You can choose to outsource this task to focus on other important tasks instead.


Your net worth is your network. Thus having a vast network of contacts is crucial for developing any business in today’s saturated markets. To succeed, you have to build good relationships with your partners, fellow attorneys, and clients. 

Work with Consultants

When you are running solo, you can take advantage of external services to help boost your company’s performance. For example, consultants specialise in the business side of running a firm. 

They can advise your business plan, internal processes, client strategies, case management, communication, and marketing. 

For small law firms, you can do it on your own or hire external contractors to take care of the marketing, sales and other vital development activities. 

However, having internal team members who focus on client relations, retention, marketing, and sales is a must for big law firms.


It’s not enough to be an outstanding legal professional. If you plan on growing your business, you have to acquire the necessary knowledge and skills to thrive. Thus, it’s essential to invest your resources in your firm’s business development plan. 

If you want to start your development efforts, go and try the essential tips listed above, or you can also visit for more information.


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