Cardi B and Megan Thee Stallion’s highly-anticipated collaborative single “WAP” arrived with an eye-popping video which hit some 26 million views in lower than 24 hours, and continues to climb (presently at 83 million views). And whereas a lot of the speak surrounding it has been concerning the tune’s provocative themes, feminine empowerment underscores the visible, as Patientce Foster, who served as co-creative director (together with Kollin Carter) explains.
The Delaware native was Cardi’s unbiased publicist for 5 years, which shortly segued into many different positions. The 2 parted methods amicably for a few months, however in March, a informal dialog about Cardi’s evolution led the rapper to ask Foster to return and focus extra on model administration and artistic. Quickly after, “WAP” could be their major focus.
The crew confronted its share of roadblocks in the course of the COVID-19 pandemic and your complete shoot passed off over the course of two days. Amongst these making cameos are Normani, Rosalía, Mulatto, Sukihana, Rubi Rose and Kylie Jenner. Selection caught up with Patientce, who walked us by way of the making of the “WAP” video.
How did you and Cardi first meet?
Patientce Foster: In my salon. My now enterprise companion introduced her to Delaware for an look at a strip membership, he despatched her to me to get her hair and make-up completed. We met once more at a Gypsy Sport trend present a month later. I used to be interning for a PR firm as a result of I’ve at all times needed to be a publicist, however I by no means had the chance — I used to be 26 and had a two-year-old son — and bumped into her backstage. She requested, “Are you right here doing hair?” I mentioned, “No, I’m really a publicist.” She mentioned “Oh, I would like one of these!” They invited me to a dinner that night time, in September 2015. … She requested me, “I wish to do a make-up line, however this one woman who’s going to be my publicist advised me I couldn’t use the names I needed.” I requested for the names. She mentioned “I wish to title one colour P–y Poppin’ Pink. Would you inform me to alter it or do you just like the title?” I mentioned, “I feel the title aligns with who you’re, we must always name it P–y Poppin’ Pink.” That was it, I used to be employed.
“WAP” acquired 26 million views in lower than 24 hours; Had been you anticipating such numbers?
We made one thing timeless. Our creativity and imaginative and prescient was well-executed. It feels good as a result of I used to be there from the start. I used to be capable of expertise the success of “Bodak Yellow.” That query individuals ask: do you guys suppose you are able to do it once more? After I noticed the numbers of “WAP,” I assumed, “Hell yeah we will do it once more!” I felt so assured as a result of the way in which Cardi’s drive is, how she skyrocketed. Folks suppose it’s luck, nevertheless it’s technique. Being unique, particular person, clear, and genuine, having a strong and constant crew behind you, that drives her success.
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There got here a level the place we believed we had reached a glass ceiling, that we’d completed all there was to do, we’d checked and double checked the whole lot off the record we revamped 5 years in the past. March 2020 we began speaking about pushing previous stage 10, growing what we’ve been calling your second season, we mentioned your evolution and mines! Permitting individuals to develop outdoors of skilled titles and bins has at all times been your type. You could have at all times allowed these round you to flourish and inherit extra duties as they show they’re succesful. The chance to tackle this second season with you, and do it with an official model and artistic focus, is one you knew I might maximize! Your roll out (which has solely begun 😏) and this visible, was my first undertaking again, and (unsure for those who may inform) I refused to take your return and mines flippantly! There was one thing to show! There was a vengeance with my title on it! Taking your imaginative and prescient and your creativity for WAP and growing that alongside @kollincarter and @collintilley has been pure pleasure! Receiving my first artistic path credit score, nonetheless NO WORDS! Curating your rollout from prime to backside with @sthuby and @ashelina44 @brooklyn.johnny was tedious AF however, so value it! Taking the world by storm for a second time, SAY LESS! #WAP
What was your position as co-creative director for this visible?
She got here to me and her wardrobe stylist [and co-creative director] Kollin Carter and mentioned: “These are the issues I wish to do. I would like a lot of colour, I would like animals.” She shot out all these tremendous random concepts. My position was taking her tremendous random imaginative and prescient and discovering the people to execute it, delegating completely different positions and creating the general artistic.
Between me and her and Kollin, we got here up with the record of females to place within the video. After we have been completed, she mentioned, “Alright, you gotta go get them.” I reached out to all of them, together with Kylie. Me and Kris [Jenner] already had a pre-existing relationship so I shot her a textual content. The method of securing people for a tune they weren’t allowed to listen to — I couldn’t inform them the main points — I needed to work actually arduous to safe these females.
How did Cardi resolve on the cameos?
Cardi, Kollin and I all felt it’s essential to have a Black girl within the video. On the subject of the business, you see a lot of light-skinned ladies, white ladies, Latino ladies, these ladies at all times appear to get chosen over darker-skinned ladies. Normani’s a powerhouse, she doesn’t get all of the credit score she deserves for who she is. She’s a loopy dancer. If we will get a highly effective Black queen to present a phenomenal dance second, it needs to be Normani.
Rosalia got here up in dialog as somebody to signify the Latin females. Colin reached out through DM to Rosalia and he or she responded inside 5 minutes. She was, like, “I really like Cardi. No matter it’s, I’m down.”
Mulatto’s one of the rising rappers nicely on her means. It’s actually necessary for Cardi to share her platform. That’s the very first thing she mentioned: “I would like up-and-coming feminine rappers.” She felt Mulatto’s been making waves and if anybody deserved this second, it’d be Mulatto.
Sukihana’s really from Delaware too. When the dialog got here up about rising feminine rappers, I couldn’t not deliver her up. It ended up being excellent as a result of Cardi already adopted her and he or she actually appreciated her.
Rubi Rose was really one of the primary females that Cardi talked about. She actually loves her perspective and her voice. She’s undoubtedly subsequent up.
Kylie, we actually needed a girl who’s tremendous revered and tremendous influential. Somebody who’d leveled up in an iconic means — she’s a billionaire — as a result of we needed ladies in several phases of their success. Some are on the peak of their success, some are rising, some are within the center. What girl is on the peak of her sport and killing it? How do you’ve got that dialog with out speaking about Kylie Jenner? We talked, went over in our heads all of the completely different eventualities and narratives the general public would provide you with and what they’d say. We have been, like, “F– it, we’re not making a video for the general public’s common opinion.” We would like a video that speaks to the narrative Cardi needed: a home full of highly effective ladies. Whether or not you prefer it or not, you can’t exclude her from females who’re dominating.
How do you’re feeling about followers petitioning to take away Kylie Jenner?
It’s bullshit to be sincere. There’s so many actual points occurring. To make a petition about taking a girl out of a dialog that’s about together with ladies, is counterproductive. It’s contradictory to the local weather through which everybody says they’re preventing for. Everybody desires progress, equality, their rights for ladies, their rights for Black individuals. If we’re nonetheless having these conversations as a result of of individuals’s personal private bias the place we must always exclude individuals, it doesn’t work that means. I’m not going to let … Cardi’s not going to let the insecurity of people we’ve by no means met earlier than perpetuate their very own insecurities on us. We don’t have something to do with why you don’t like this feminine, so the petition is a joke to me. I laughed, as if we’d really take away anybody from the video. Everybody was thought of fastidiously. It wasn’t a last-minute determination, the aim was creating a greater dialog about ladies in energy and affect. It shouldn’t matter if the girl’s white or Black. If a girl’s making strides, she strides for the following girl. Interval.
What have been the challenges of taking pictures “WAP?”
Taking pictures a video of that magnitude within the center of a pandemic was a problem. We solely had two days, price range was at its max. As soon as the label couldn’t pay anymore, Cardi’s paying for issues out of her pocket to get what she needed. … Cardi’s very intuitive to what’s occurring round her and what’s being mentioned. She felt she was being counted out, that individuals had so simply forgotten the work she’d completed and achieved. She had this second the place she’s to not be rushed with regards to creating, she desires to make good music on her personal time. However she felt she had music to place out now. We maintain calling it a second season, a new period. Beyonce has actually dominated your complete narrative of evolution, that’s what Cardi desires to be recognized for: to be daring and to raise. The motivation was, “OK, you wish to put out music and resurface, however you’ll be able to’t simply resurface like that is 2015 or 2016. It’s important to do it the way in which the greats do it, since you’re nice. It’s important to reemerge the way in which Adele would, or Beyonce. You’re stepping again out, however how are you stepping again out?”
Had been social distancing protocols adopted? How?
They have been undoubtedly enforced, we adopted them the very best we may. One factor for sure was there’s a particular price range allotted for COVID. Anyone on set had two wristbands — which means you have been examined earlier than you bought on set. Everybody was examined, we acquired our leads to 15 minutes. In the event you’re constructive, you couldn’t be there. Everybody right down to craft companies and safety everybody needed to put on a masks on set. There was a compliance officer, we created a tremendous protected atmosphere which helped everyone work comfortably.
You labored with director Colin Tilley and Kollin Carter. What position did every particular person serve?
Kollin Carter was additionally artistic director. Kollin’s her wardrobe stylist, an total trend visionary. He has the attention for colours and prints, that tremendous important design factor. Colin Tilley had the sources and the attention, so we’re capable of construct out each set. There’s little or no inexperienced display use. The purple and inexperienced, the pool, the leopard room, the tiger room, the snake room, the hallway, these have been really built-out units.
What was your favourite scene or shot of the film?
The leopard room. As soon as that door opened, it was one other stage. It climaxed at that time. Her hair‘s tremendous sick, the chainlink ponytail, her outfit, it’s like, “They’re not completed but, there’s extra.”
You point out Cardi brings out the very best in individuals, how has she helped elevate you?
As a publicist, it’s very black and white. You could have one job to do, however she by no means saved me out of different conversations or away from the desk with regards to alternatives. She’s at all times permitting me to stage up in my place. In the event you’re good and show what you’re succesful of, she’ll assist you to inherit the accountability and do no matter you’ve got your thoughts set on. Getting the artistic path credit score was such a large deal to me as a result of so many individuals suppose they’re boxed in by their career. Working with Cardi, she doesn’t care for those who’re an assistant. In the event you do nicely, show to develop and you may elevate along with her, she’ll assist you to elevate proper on out of that field. Total she’s allowed me to raise as a girl of colour, to construct my resume, to be a half of so many conversations that’s made me tremendous well-rounded and well-experienced. I undoubtedly owe that elevation to her.
How have you ever seen her change over the past 5 years?
I’ve seen her mature and turn into extra decisive in what she desires. She used to take a very laidback strategy, she trusted everyone. She trusts everyone to do their job, however she’s turn into a lot extra current in her enterprise. She’s extra assertive. She is aware of precisely what she desires and the place she desires to be within the subsequent 10 years.
This video isn’t solely NSFW, it’s borderline NSFWFH. What does it say about music and feminine rappers at the moment embracing and being open about their sexuality?
Girls are drained of feeling censored for this “girl.” Feminine rappers at the moment are reshaping the definition of feminism and what a girl is. A lady may be outspoken and unapologetic. A lady may be in tune along with her physique and discuss it with out being talked down on and referred to as names. Feminine rappers at the moment are proudly owning who they’re and their our bodies, making their very own selections whether or not a man likes it or not.
You say this video is just the start, what can we anticipate subsequent?
A full circle evolution. Not simply in imagery, visuals, or music, you’re going to see her develop into a mogul. You’re going to see her develop into a political affect, a multi-faceted girl and mom. She’s not your section one, circus feminine. There’s a lot extra to her. We’re working to verify we develop in a means that she will be able to share this progress with the world.