Charlamagne tha God inked a partnership with iHeartMedia to launch the Black Effect Podcast Network, anchored by his personal syndicated radio present “The Breakfast Membership.”
The Black Effect Podcast Network is slated to debut this fall with 18 podcasts on iHeartRadio and different podcast platforms, curated by Charlamagne. Based on iHeartMedia, the enterprise is positioned to develop into the world’s largest podcast writer devoted to Black listeners and voices in Black tradition.
Beneath the deal, Charlamagne’s fashionable nationally syndicated radio present, “The Breakfast Membership,” will convey its replay podcast to the Black Effect Podcast Network as its flagship present efficient instantly. The present, which averages over 4.5 million weekly listeners, is syndicated by iHeartMedia’s Premiere Networks.
Different creators within the Black Effect Podcast Network will embody comedian-actress Jess Hilarious, social justice activist Tamika Mallory, and legal professional and TV host Eboni Ok. Williams. Charlamagne and iHeartMedia even have agreements to convey different podcasts to the Black Effect Network, together with “All The Smoke,” “Drink Champs” and “The 85 South Present.”
Moreover, the events plan for the Black Effect Podcast Network to provide limited-series podcasts along side creators, music artists, actors, and sports activities stars to help their upcoming movies, music releases, and associated tasks.
“Blackness has a right away, culture-shifting impact on every thing,” Charlamagne tha God stated in a press release. “Blackness controls the cool. Blackness is the tradition, however Black Voices will not be monolithic. The one approach to admire the variety of thought and experiences in Black tradition is to construct a platform for these voices to be heard.”
The imaginative and prescient for the Black Effect Podcast Network, he added, is “to amplify, elevate, and empower rising and established expertise. Our aim is to shift the narrative from Black creators signing transactional offers, to as a substitute forming legacy partnerships that construct generational wealth whereas permitting every inventive to have an equitable stake of their future. As a long-time companion of iHeart, it’s an honor to make historical past with them.”
All reveals on the Black Effect Podcast Network can be distributed by way of the iHeartPodcast Network, which hosts greater than 750 unique podcasts spanning genres together with enterprise, sports activities, spirituality, expertise, leisure, household, comedy and true crime. The corporate’s podcasts are distributed on all main podcast platforms, together with the iHeartRadio app.
“As our nation’s No. 1 audio firm and podcaster, we have now each the duty and the chance to present new voices a large viewers platform for creativity and innovation — and for necessary concepts that should be heard,” Bob Pittman, chairman and CEO of iHeartMedia, stated in asserting the deal for the Black Effect. “Charlamagne tha God is an unparalleled multiplatform creator whose affect extends throughout radio, digital, social, TV, occasions and podcasts.”
The Black Effect Podcast Network launch lineup will embody: “Drink Champs” with N.O.R.E and DJ EFN; “All of the Smoke” with Matt Barnes; “The 85 South Present” with Karlous Miller, DC Younger Fly and Chico Bean; “Whoreible Selections” with Mandii B and Weezy; “Dropping Gems” with Devi Brown; “Holding Court docket” with Eboni Ok. Williams; “Fastidiously Reckless” with Jess Hilarious; “Avenue Politicians” with Tamika Mallory and Mysonne; “Sizzling Completely happy Mess” with Zuri Corridor; “Untitled” with Bonang Matheba; “Hiya Someone” with Senator Nina Turner; “P.O.D.” with Ashley and Tammy; “Straight Shot No Chaser” with Tezlyn Figaro; “Snicker and Study” with Flame Monroe (government produced by Tiffany Haddish); “Checking In” with Michelle Williams; “Reduce To It” with Steven Smith Sr.; “No Ceilings” with Glasses Malone; and “Gangster Chronicles” with MC EIHT, Reggie Wright Jr. and James McDonald.
Charlamagne tha God (actual title Lenard McKelvey) is about to be inducted into the Radio Corridor of Fame in October, alongside “The Breakfast Membership” co-hosts Angela Yee and DJ Envy. Along with “The Breakfast Membership,” Charlamagne additionally co-hosts the “Sensible Idiots” podcast and runs his personal YouTube channel, CThaGod. He is also the creator of “Black Privilege” and “Shook One.” Charlamagne’s manufacturing firm, CTHAGOD World Productions, goals to find and advocate for rising expertise.
The outspoken radio host, who’s referred to as himself “the prime minister of pissing folks off,” isn’t any stranger to controversy. In July, Charlamagne stated about ViacomCBS’s reducing ties with Nick Cannon over anti-Semitic feedback, “If there’s one factor Jewish folks have confirmed us, it’s they’ve the ability”; that drew a rebuke from the pinnacle of the Anti-Defamation League. Cannon, who has apologized for his remarks, returned to internet hosting his syndicated radio present this week.
Individually, this summer time iHeartmedia launched the BIN: Black Info Network, which it calls the primary and solely 24-hour service devoted to information protection from a Black perspective, in a number of radio markets.