Fifth of UK households signed up to streaming services during lockdown, report finds


One in 5 UK households have signed up to a streaming service during the coronavirus lockdown, in accordance to a brand new report on client behaviour.

Market analysis agency Kantar discovered that roughly six million households took the plunge into a brand new streaming subscription and there have been definitely a lot to select from – together with a serious new contender.

An enormous 52 per cent of the signups have been for Disney Plus, a service which lastly arrived on British shores on 24th March, a number of months after its launch within the US.

Curiously, 36 per cent (2.2 million) of the brand new memberships have been taken up by individuals who had by no means subscribed to a streaming service earlier than, maybe inspired by lockdown restrictions on what they might do with their leisure time.

The info was collected utilizing an enormous panel of 15,000 customers, discovering Apple TV Plus to be lagging barely behind the pack in phrases of viewer engagement.

It was discovered that unique sequence’ made by the tech big, reminiscent of The Morning Present and Mythic Quest, spent comparatively much less time on TV screens, which can be brought on by the necessity to buy specialist {hardware} to stream best.

Kantar’s senior vice chairman Dominic Sunnebo informed BBC Information: “By attempting to drive Apple TV gross sales within the meantime, they’re persevering with to generate income and biding time to broaden their catalogue of content material.”

Unsurprisingly, the “most loved” piece of content material to drop during lockdown was Tiger King, Netflix’s documentary sequence which turned a world phenomenon, revealing the unusual rivalry between zookeeper Joe Unique and activist Carole Baskin.

In complete, there’s now a median of 2.3 streaming subscriptions per family within the UK, as audiences are pressured to select between Netflix, Amazon Prime Video, NOW TV, Disney Plus, BritBox, Apple TV Plus and much more area of interest choices.

For those who’re on the lookout for one thing to watch, take a look at our TV information.


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