Rolling off the success of “Household Feud,” Fremantle Latin America is focusing on extra format variations in Argentina with Boxfish, headed by famed former Cuatro Cabezas’ founder Diego Guebel, producer of the multi-formated “CQC.”
The conversations to develop extra gentle leisure codecs are a part of a rising alliance between Fremantle and Boxfish, who struck a format adaptation deal in April 2020 that sees Boxfish co-produce with Fremantle the Argentine makeovers of a choose variety of Fremantle codecs.
Talks deal with a “handful” of gameshows which have had a profitable run previously and likewise new gameshows which can be presently trending which have comedic parts and a slight nostalgic really feel, stated Coty Cagliolo, Fremantle head of manufacturing, Latin America.
Conversations to construct the Fremantle-Boxfish alliance come after Fremantle household quiz format “Household Feud” was bought by Boxfish to Artear’s El Trece in Argentina, and bowed on the channel on Aug. 24 as “100 Argentinos Dicen,” occurring to win the timeslot — regardless of the format having run on El Trece over 2004-05.
“Nostalgia, retro was a development final 12 months and given the gross sales we’re considering in Latin America, not solely Argentina, it seems like they’re going to proceed in 2021. Quite a lot of comedy too,” Cagliolo stated.
“Diego’s firm is the right accomplice. He develops and produces his personal codecs to a top quality, works with totally different networks in Argentina and has proven, due to his background, that he is aware of handle a global format.”
Additionally produced by Boxfish, a primary season of “MasterChef Superstar,” a Banijay format screening on the Viacom-owned Telefe, has taken Argentine primetime and social media by storm from an October bow.
Cagliolo additionally sees a chance for the manufacturing of retro feel-good scripted sequence providing audiences aid in COVID-19 instances.
Fremantle Latin America is engaged on a few reveals on this line.
“I do see a development in direction of making retro reveals which speak about a happier previous or that sort out present instances with lots of humor,” Cagliolo stated.