Warning: This overview accommodates spoilers for Channel 4’s Inside Missguided
Ever questioned what it was prefer to work at one of many UK’s largest quick fashion manufacturers? Effectively Inside Missguided: Made in Manchester is Channel 4’s new docuseries inviting viewers into the places of work of on-line retailer Missguided.
Full of enjoyable, fashion, numerous feminine empowerment and “disruption” – a time period closely used all through every observe inside the firm – the four-part sequence might need you dusting off the ol’ CV and sending it off to CEO Nitin Passi for a job.
The sequence begins by introducing us to among the gifted and extraordinarily hardworking ladies employed on the firm, with head artistic, Treasure, one of many standout stars.
Regardless of leaving faculty on the age of 16, Treasure managed to construct a profession for herself at MG, saying: “I labored my method up and now I’m actually doing the dream job!”
And it’s not simply Treasure who oozes ardour and appears genuinely in love together with her job.
From the get-go, this appears to be a sense offered by all of the employees members, who carry their all to group conferences, work their butts off on shoots in generally sub-zero temperatures, and pitch to their coronary heart’s content material to provide you with among the most revolutionary concepts in fashion.
Desires undoubtedly do come true at MG, with the employees gushing over the alternatives, together with travelling to shoot areas and consuming dinner in LA with A-list stars similar to Kylie Jenner and Sophia Richie.
Working at MG appears to be an expertise that cash simply can’t purchase!
Set throughout the backdrop of LED neon lights and some fairly cool inside – there’s really a random field of glitter and a selfie corridor on the headquarters – the Salford places of work look just about like each woman or man’s dream workplace location.
After which there’s the big-budget work occasions, like their summer time celebration which all 332 employees attended after reaching over £20 million in gross sales.
But it surely’s not all hunky dory at Missguided because the sequence reveals.
In 2018, the model misplaced a whopping £26 million, which Nitin says humbled him, admitting: “I s*** myself!”
One of many worst occasions within the enterprise, many misplaced their jobs and cuts had been made.
Since then, the corporate have been working extra time to place Missguided again on the map and beat many opponents shifting in on them.
And that is the place is will get very juicy, with nothing off limits.
From dramatic advertising and marketing campaigns orchestrated by Nitin and the superb creatives at MG – assume pink Lamborghinis and Missguided-printed Rolls Royce vehicles – to collections with influencers and diversifying ranges to suit ladies of all sizes, Inside Missguided reveals how the world of fashion is altering.
Gone are the times of stick-thin fashions, with the group casting for an empowerment marketing campaign which later went viral.
So typically quick fashion is painted with one brush – a unfavourable one – which Nitin factors out all through the sequence.
Nevertheless, Inside Missguided helps to alter this picture, by displaying how the model are enhancing their practices with common manufacturing unit website visits and how they reply to the demand from social media and younger folks desirous to be wearing comparable fashion to the celebrities they appear as much as.
It’s not about copying, as is commonly the view of quick fashion, however slightly about making all ladies of ages, sizes and revenue ranges really feel good in what they put on.
And the proof is within the onerous work that goes into choosing a group.
In a single episode, new assistant purchaser Lauren and purchaser Shelley don’t have it straightforward on the subject of choosing Christmas attire, with Nitin placing the strain on them.
However when the job is finished effectively, the group is all the time rewarded, with the CEO himself sticking round to benefit from the highlights together with his group and cracking open a bottle of bubbly within the boardrooms.
They are saying by no means to combine enterprise with pleasure, however if you happen to ask us, Inside Missguided reveals how this fashion model has managed to strike the proper steadiness between each. And succeed!
Inside Missguided begins on August 12th on Channel Four at 10pm. If you happen to’re searching for extra to look at, take a look at our TV Information.