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Mediaset Raises Stake in Germany’s Prosieben to 24%

High Italian personal broadcaster Mediaset has quietly raised its stake in German broadcasting large ProSiebenSat.1, in which the Berlusconi-owned firm now holds an general 24% share, just under the 25% threshold past which it will want authorization from German regulators to exceed.

Mediaset’s Mediaset Espana subsidiary on Thursday night stated it had acquired a 3.43% share in ProSieben for which it paid €104 million euros ($126 million), elevating its personal ProSieben stake to greater than 13%, whereas its Milan-based Mediaset holding firm holds 11% in the German group.

ProSieben, which is Europe’s second-largest TV group in phrases of TV house penetration, operates free-to-air and pay-TV channels in Germany, Austria and Switzerland, and controls manufacturing group Purple Arrow Studios.

On Friday, it introduced revenues of €4.04 billion ($4.91 billion) and adjusted earnings of €700 million ($850.9 million) for the total 12 months, in accordance to preliminary figures.

The corporate has been recalibrating its technique and specializing in its core TV enterprise, reportedly beneath stress from the Berlusconi camp, which with a 24% stake has now gained extra sway.

Mediaset, which is run by chief govt Pier Silvio Berlusconi, son of former Italian Prime Minister Silvio Berlusconi, has been constructing a stake in ProSieben as a part of an try to acquire scale in Europe. The corporate beforehand tried and failed to create a pan-European large by becoming a member of forces with France’s Vivendi in an alliance that went bitter, prompting an unsuccessful hostile takeover try by Vivendi.

Mediaset operates in Italy and in Spain by way of Mediaset Espana. The enterprise is the personal free-TV market chief in each nations.

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