‘RuPaul’s Drag Race’ Lip Syncs Create Huge Surge in Music Streams


Each Lindsay Lohan’s “Rumors” and Crystal Waters’ “100% Pure Love” noticed big surges in streaming numbers after being featured on “RuPaul’s Drag Race.”

Waters rose to No. 9 on the Billboard dance/digital charts after being featured in a lip sync battle between Denali and Kahmora Corridor. Per week after the Jan. 22 episode aired, the tune noticed a rise of 613.59% in streams, rising from 71,897 to 513,050 performs throughout YouTube, Spotify, Pandora and Apple Music. The numbers have been offered to Selection by VH-1 and obtained from Alpha Knowledge.

Equally, Lohan’s “Rumors,” which was launched in 2004, grew to become a trending subject on Twitter and noticed streams enhance by 264.97% after Utica Queen misplaced to Gottmik throughout one other epic lip sync. Utica Queen received despatched to the Porkchop Loading Dock.

Producer Randy Barbato mentioned, “Drag queens ship the center and soul of a tune like no one’s enterprise. When a queen steps to the entrance of the stage and loses herself in a ‘lip-sync in your life,’ audiences are invited to expertise songs like by no means earlier than. Performances are sometimes revelatory, emotional and unforgettable.”

From demise drops to cartwheels to leap kicks and splits, the “lip sync in your life” is what ends each episode of “Drag Race” and seals the destiny of the 2 queens standing earlier than Ru and the judges. And the collection continues to develop in recognition; the Season 13 premiere on Jan. 1 attracted 1.3 million complete viewers, the most-watched episode in the historical past of the franchise — so it’s becoming that songs featured in the course of the lip sync noticed their numbers rise.

Different songs which have featured on the season have additionally seen will increase in streams. Janet Jackson’s “The Pleasure Precept” noticed streams surpass 137,595 (development of 56.22%), as did the Britney Spears monitor “If U Search Amy,” which gained a 64.23% rise in performs.

It’s not simply renditions of standard songs that profit from being featured on the present. It’s additionally helped some authentic tunes take off.

Unique monitor “UK, Hun?” rose to the highest of the U.Ok. iTunes charts after being carried out on the British model of the present. To this point, the tune has had over 1.7 million streams on Spotify alone.

The episode required the queens to enter the Ruruvision, a “Drag Race” tackle the Eurovision Music Contest. Whereas the queens sang their verses, the catchy refrain with lyrics like “Bing bang bong / Sing sang tune / Ding dang dong/ UK, hun?” grew to become a sensation and beat Dua Lipa and Taylor Swift to assert the primary spot.




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