Go away a Remark
With out the fantastic world of merchandising and comedian books that the Star Wars universe has given to the world, the as soon as fledgling sci-fi franchise could have by no means change into the enormous it’s right now. It was all thanks partially to the efforts of individuals like Charles Lippincott, who served because the promoting publicity sponsor on George Lucas’ 1977 authentic. Which makes right now’s information of Lippincott’s passing on account of COVID-19 issues all of the extra bittersweet.
The announcement was made by Charles Lippincott’s widow on his Fb web page, which was then reported through Star Wars fan web site Fantha Tracks. Lippincott had been within the hospital since final Thursday on account of being contaminated with COVID-19, along with his passing occurring a while this week, at 80 years of age.
Charles Lippincott’s contribution to the Star Wars advertising and marketing empire got here from three essential partnerships he helped foster within the run as much as and subsequent buzz surrounding the primary movie’s launch within the late ‘70s. Not solely was Lippincott instrumental to getting Marvel Comics on board to do the tie-in comics for Star Wars, however he additionally introduced in very long time e book writer Del Rey to deal with the assorted expanded universe novels that make up many of the lengthy discarded Star Wars Legends canon. Maybe the best partnership that got here from Lippincott’s early efforts is that of toy producer Kenner, which signed on to make toys for A New Hope after it was already launched in theaters.
All three of these Star Wars partnerships are nonetheless in operation to today, as Kenner’s acquisition by Hasbro has continued the toy-making custom that began so way back. Additionally, Del Rey continues to be publishing novels each within the canon of official tie-ins and Star Wars Legends aspect tales, and Marvel Comics regained the Star Wars comics license upon Disney’s acquisition of Lucasfilm.
However it doesn’t matter what kind these very important enterprises have taken, Charles Lippincott’s sturdy efforts within the wild west days of George Lucas’ franchise helped make all of it occur. It was these abilities that additionally noticed Lippincott present sterling work selling movies comparable to Alien, Flash Gordon and the unique film that impressed HBO’s hit present Westworld.
Stretching so far as his promotions of Star Wars at 1976’s San Diego Comedian Con, in addition to his assist making the Star Wars Vacation Particular a mission that will make sure the world would bear in mind the Star Wars model, this nice collection owes a life debt to Charles Lippincott. And thru the well-known, and notorious, examples of the attain for this explicit model, it’s protected to say that Lippincott’s mission was a convincing success.
We right here at CinemaBlend wish to prolong our sincerest condolences to Lippincott’s surviving household. With out his imaginative and prescient, the world of blockbuster filmmaking could be that a lot poorer, and his legacy will little doubt dwell on a very long time from now, all through galaxies native and much, distant.