The incredible true story behind McMillions: McDonalds, Monopoly and the Mafia


McMillions, the new factual sequence coming to Sky Documentaries this week, tells a story which on the face of it appears nearly fully inconceivable: that for a number of years in the 1990s and early 2000s the US model of the well-known McDonald’s Monopoly promotion was hijacked by a community of criminals.

The story seems so far-fetched that it appears weird it hasn’t been given extra protection prior to now. However James Lee Hernandez, one in all the administrators behind the venture, claims he stumbled upon the case just about by chance.

“It began method again in 2012,” Hernandez tells “I used to be laying in mattress simply going by the web site Reddit as I do earlier than I fall asleep generally. [And] in between humorous cat movies and random articles I noticed a TIL, Right this moment I realized no person actually gained the McDonald’s Monopoly Sport.”

Hernandez’s curiosity was instantly piqued – he had been obsessive about the Monopoly promotion as a child and his first job had been working behind the counter at the quick meals chain throughout the time of the rip-off, so he was amazed when he discovered that the story of the case was so little identified.

“I dove into the story and actually couldn’t discover a lot data past actually primary floor data,” he explains. And so he set about wanting additional into the case, submitting a Freedom of Data request with the US authorities – which took three years to undergo – and finally contacting FBI brokers and bringing his collaborator Brian Lazarte on board to helm the venture alongside him.

Lazarte too was hooked nearly immediately. “If you happen to develop up in that period you bear in mind it, you bear in mind the commercials, you performed the recreation, you wished to win.” he explains. “To be advised that every one of these years you by no means had an opportunity as a result of there was a prison ring defrauding the recreation, it’s like how did that occur, who was concerned?”

As they continued to research, the pair rapidly found that the story was so intensive that it must be advised throughout a sequence relatively than in a single 90-minute documentary. Over 50 individuals had been indicted in the case, and when Hernandez and Lazarte began speaking to a few of these concerned – each prosecutors and perpetrators of the rip-off – they realised that they had been sitting on a wealth of fabric. 

The rip-off had first been found by Doug Matthews, an FBI Agent and at the time a brand new recruit at the Bureau’s workplace in Jacksonville, Florida. He learnt of the case resulting from an nameless tip-off and rapidly threw all of his boundless vitality into the venture – creating a fame as one thing of a maverick as he proposed a number of schemes to assist help the investigation, and at one level flamboyantly arriving to a gathering with the head of McDonald’s World Safety workplace carrying a golden fry go well with. 

Matthews was one in all the first individuals the administrators spoke to – and in accordance with Hernandez, discovering that the agent that had led the investigation was such a bigger than life determine was like a present for a documentary maker. 

 “That was a ‘generally it’s higher to be fortunate than good’ scenario,” he laughs. “The first telephone name with Doug Matthews was mind-blowing – the vitality and the pleasure, it was like ‘this man is an precise FBI agent, we gotta meet this particular person!’

“After which assembly him in particular person for the first time he was ten occasions extra entertaining. And at that time it’s simply, put a digital camera in entrance of it and let him go and be himself. He’s an enchanting particular person due to his character but additionally due to how good he’s at his job – as a result of he’s considered one in all the greatest brokers in the FBI.”

As the documentary sequence reveals, Matthews and his associate Particular Agent Richard Dent – who didn’t want to seem in McMillions – started to dig into the case, and rapidly discovered that it was all linked to a mysterious man who glided by the title ‘Uncle Jerry’. This, it turned out, was Jerome Jacobson – a former cop and the head of safety at Simon Advertising and marketing, the agency that was charged with overseeing the Monopoly promotion. Via his job, Jacobson had been in a position to get his palms on the large cash successful items and started promoting them off to associates and household – making certain that none of the key prizes had been truly ever in play.

The scheme rapidly grew, with Jacobson hiring many co-conspirators as recruiters and convincing them to switch the successful items to individuals dwelling in several areas of the US with the intention to dispel any constructing suspicion. Ultimately Jacobson attached with one other Jerry – Jerry Colombo, a person with alleged Mafia ties, and the case started to spiral uncontrolled, as the behaviour of these concerned turned more and more erratic.

After all, for the sequence to work, Hernandez and Lazarte had to make sure that they weren’t giving a one-sided account of the case. And so it was important that they had been in a position to communicate to a few of these immediately concerned with the rip-off relatively than simply the regulation enforcers going after them. The administrators subsequently introduced the documentary to those members as a possibility to get their aspect of the story on report.

“We didn’t actually deal with it as persuasion, so to talk,” Lazarte explains. “We wished them to take part and we felt that their voice could be much better to be included relatively than solely being advised from the FBI’s standpoint.”

Doug Matthews

Doug Matthews

The administrators imagined that viewers may be capable to relate to a few of the members, regardless that they’d dedicated against the law – particularly these concerned at a decrease stage of the operation. Two those who seem prominently in the documentary and are introduced in a very empathetic gentle are Gloria Brown, a single mom from Jacksonville who had been struggling financially earlier than being advised of the probability to win a $1million piece, and George Chandler, a single father and entrepreneur from South Carolina who had been advised of the scheme by his foster father. Each Brown and Chandler had no concept what they had been entering into and Hernandez stated it was very straightforward for him and Lazarte to really feel sympathetic in the direction of them.

“We felt an amazing quantity of sympathy,” he says. “You may have a look at it as black and white, there’s the FBI and there’s criminals, and criminals get what they deserve. However while you look beneath the hood you see that actually these are good individuals who simply made unhealthy selections. Each single particular person of their life has made a minimum of one resolution – in all probability one every week – that they remorse and most of the time it doesn’t result in being a federal prison.

“With Gloria Brown it was about understanding the worry that she had and how she’d gotten in method over her head…and then George Chandler being a single father and considering he’s doing one thing along with his foster father… they’re actual those who received caught up in one thing.”

One other facet of the case that the docuseries explores is an try and decipher who was behind the nameless tip-off that set the investigation in movement – and at the finish of the sequence that is finally revealed (we gained’t spoil it right here). Lazarte claims that they’d at all times hoped they might be capable to make the discovery, however that in manufacturing they went down various rabbit holes and it had typically appeared they might by no means be capable to discover out. And he says that though the id of the FBI informant got here as a shock, he may additionally see the way it made a whole lot of sense.

“We had been very lucky that in the timeframe of filming we had been in a position to reply that as a result of it was a query that we had actually hoped to have the ability to reply from the outset,” he explains. “And I believe that the method that we did it was respectful to the precise one who did it, you possibly can justify their actions and can perceive why they made that alternative.”   

George Chandler

George Chandler

Since the docuseries aired on HBO in the US earlier this 12 months, it’s had a really sturdy response – and the administrators declare they’ve been delighted with the response, particularly that of those that had participated in the programme. Hernandez explains that each he and Lazarte are nonetheless in contact with each one in all the members – together with Doug Matthews, Gloria Brown and George Chandler – and that they had been all very constructive about the completed venture.

“It was terrifying for them to see it for the first time and give their response, however everybody was very constructive about it,” he says. “From the FBI aspect they had been glad that individuals may see what work goes into one thing like this and have it’s actual and not only a sensationalised piece like in a film. 

“And from the prison aspect of it you will have, for instance Gloria Brown, who was so glad that her a part of the story is now totally identified – as a result of earlier than for those who Googled her title, all that got here up is that she was a prison and a part of this fraud ring. However now there’s something that reveals what she was going although and that she was a genuinely good and caring one who simply received roped into one thing that was a lot larger than her.

“So that they had been all very constructive about it and we’re actually glad that they thought it was a true telling of their story.”

McMillions might be airing on Sky Documentaries and NOW TV from Wednesday 27th Could. If you happen to’re searching for extra to observe, try our TV Information.


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