ViacomCBS Profit Slumps On Decline In Ad Revenue – Variety


ViacomCBS stated first-quarter revenue tumbled as the corporate suffered a 19% decline in promoting income due partially to the cancellation of the NCAA “March Insanity” males’s basketball championship this 12 months.

The New York proprietor of the CBS tv community, MTV and the Paramount film studio stated total income fell 6%, to almost $6.67 billion, in contrast with $7.1 billion within the year-earlier interval.

The corporate posted web earnings of $508 million, or 82 cents a share, in contrast with $1.946 billion, or $3.15 a share,within the year-earlier interval.

ViacomCBS stated advert income total would have elevated 2% if the corporate had not confronted comparisons to a 2019 first quarter that included final 12 months’s NCAA occasion in addition to the printed of Tremendous Bowl LIII. The NCAA canceled this 12 months’s match, one of many nation’s most-watched sports activities occasions, because of the coronavirus pandemic. ViacomCBS shares broadcast rights to the video games together with AT&T’s WarnerMedia.

Nonetheless, first-quarter outcomes had been higher than what Wall Road had anticipated, and CEO Bob Bakish predicted the corporate, shaped late final 12 months by the merger of Viacom Inc. and CBS Corp., would rebound because the nation recovers from the contagion. “We’re simply starting to faucet into the potential of our mixed belongings, and our rising scale, viewers attain and earnings energy will change into much more obvious because the market rebounds and we put the ability of our portfolio behind our streaming technique,” he stated in a ready assertion.

The corporate noticed noticeable positive factors in its streaming-video operations. Revenue from U.S. streaming and digital-video soared 51%, as much as $471 million. ViacomCBS stated U.S. streaming subscribers rose 50% to 13.5 million, with streaming venues CBS All Entry and Showtime notching report ranges of subscribers.

The ad-revenue shortfalls occurred on the firm’s broadcast operations, the place advert income was off 30%. Ad income was flat the corporate’s cable networks. Revenue from associates and distribution rose 1% total throughout the corporate.

ViacomCBS has been underneath intense scrutiny from Wall Road, as the worth of its shares have plummeted for the reason that merger was set. Traders are involved in regards to the impact of the corporate’s cable operations, that are aimed toward youthful viewers and have seen viewrship erode as that demographic adopts cellular video and on-demand streaming, on the funds of the CBS TV community and the Showtime premium pay-cable operation.




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