Vice U.Ok. Revenues Up 50% in 2019, Driven By Pulse Films


Vice reported almost £160 million ($222 million) in revenues throughout its U.Ok. companies in 2019, with “Gangs of London” producer Pulse Films driving the corporate’s manufacturing positive aspects.

Filings posted to the U.Ok.’s Corporations Home reveal that Vice U.Ok. revenues — which span Vice U.Ok. Restricted, protecting digital and Advantage, in addition to Pulse Films, Vice U.Ok. TV, Studios and different business entities — have been up 50% on 2018 figures (£106 million).

In the meantime, working income grew to greater than £18 million ($25.1 million) in 2019, marking a 163% year-on-year progress. This was pushed by a diversified digital and business enterprise that features the likes of i-D and Advantage in addition to Paradise and Version Worldwide, however the primary driver was file progress from the Thomas Benski and Marisa Clifford-owned Pulse Films, which posted £62 million in revenues — a 43% increase on 2018 figures.

Whereas the U.Ok. has historically been the primary marketplace for Pulse, the strong progress comes right down to a strategic growth into the U.S., which led to revenues of £30.5 million ($42.5 million). Pulse’s business enterprise accounted for a serious a part of its progress in 2019, in addition to productions like doc collection “The Disappearance of Madeleine McCann” for Netflix and the function doc “XY Chelsea.” Vice took a majority stake in Pulse in 2016, however the firm operates independently to the general Vice Media Group (VMG) enterprise.

In the meantime, there was hypothesis that VMG plans to go public by merging with particular function acquisition firms (SPACs) in the subsequent few months. One SPAC is known to offer a valuation of round $2.5 billion. This valuation would symbolize a a number of of about 4 instances the corporate’s income, which is believed to have been simply over $600 million globally final yr, which is basically flat from the yr earlier than.

Vice declined to touch upon the IPO, which was first reported by The Data.

Hosi Simon, international chief working officer for VMG, tells Selection that the corporate went by means of “a variety of transformations” all through 2019 to set itself up for progress. Specifically, digital — that means revenues from on-line publishing — accounts for round 30% of revenues.

The enterprise claims it isn’t tied to legacy infrastructure and operates extra nimbly, each in the U.Ok. and globally — positioning that additionally helped the corporate climate the pandemic in 2020.

CEO Nancy Dubuc revealed earlier this yr that Vice was in truth worthwhile in 2020, with international revenues believed to sit down round $620 million. Throughout VMG, round 50% of revenues come from North America, with the rest originating from worldwide.

Whereas precise 2020 knowledge remains to be unknown, VMG veteran Simon says the corporate has been desirous to “push into completely different elements of the world” and increase the model footprint. Solely round 40% of the Vice viewers is in North America, with the rest coming from abroad.

“Going into 2020, we’re not proof against challenges, however diversified income streams and platforms and income from different elements of the globe means we’ve been in a position to mitigate these challenges,” says Simon.

In 2020 and past, it’s possible that in-house movie and TV manufacturing arm Vice Studios, led by former Refinery 29 government Kate Ward, will account for extra of the manufacturing revenues. The outfit, which was nonetheless in its infancy in 2019, pulled in revenues of £1.7 million ($2.4 million) over the yr, however is known to have loved a robust 2020, regardless of the COVID-19 disaster.

Naman Ramachandran contributed to this report.


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