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Viu Adds Mediacorp, GMM Grammy Deals to Increase Asian Content Focus

Multi-territory Asian streamer Viu has struck a brand new content material provide with Singapore’s MediaCorp, and prolonged its present three-year-old association with Thailand’s GMM Grammy.

Viu loved preliminary success with carriage of Korean content material to a hungry Asian area. It’s now diversifying its focus to embrace extra Chinese language-language and Thai exhibits.

The GMM Grammy settlement permits Viu to supply close to real-time simulcast of One31 Channel’s content material in Thailand, giving Thai viewers extra selection about when and the way they could watch their favourite exhibits. The identical One31 Channel content material will likely be made accessible in Malaysia, Indonesia, Myanmar and Singapore, with native language and English subtitles inside hours of the preliminary broadcast in Thailand.

The deal additionally makes accessible 290 hours of exhibits underneath the GMM25 label in Malaysia and Indonesia. Viu Premium customers can obtain the content material.

High present exhibits embrace One31 Channel’s “Crowns of Grass” (March, 2020), “The Passbook” (March, 2020), and “The Venom’s Story” (February 2020) and GMM25’s “The Mistress,” “Love Revenge,” and “Membership Friday the Sequence 11.”

Singapore state broadcaster, Mediacorp is making accessible 600 hours of content material to Viu customers in Indonesia, Hong Kong, Malaysia, the Philippines, Singapore and Thailand. The choice spans scripted and factual titles, from latest Chinese language rom-coms like “My One In A Million” (2019) and dystopian drama “A World of Distinction” (2019); romantic family-friendly titles “Blissful Prince” (2020) and “Coronary heart to Coronary heart” (2018); psychodramas “Doppelganger” (2018) and “The Driver” (2020); police procedural collection “C.L.I.F.” (2014 – 2016), to “All Round You” (2020), a youth-centric drama that includes the finalists of “Star Search 2019.”

English-language packages embrace drama “College” (2017), seasons one and two of tech-driven thriller “Zero Calling” (2014 – 2015), and “Meals Heroes” (2016), Channel Information Asia’s showcase of gastronomic gurus. Content will embrace English, Bahasa Melayu, Conventional Chinese language and Thai subtitles on an as-available foundation.

Backed by Hong Kong’s PCCW Media Group, Viu is obtainable in 16 markets in East Asia, the Center East and South Africa, with 41 million month-to-month common customers. It operates with each an ad-supported tier and a premium subscription tier, and produces a few of its personal authentic exhibits.

“We’d love to assume that Thai creativity might assist cheer up individuals in our area as we undergo these tough occasions,” Viu’s chief enterprise officer, Asia, Helen Sou, informed Selection. “We actually imagine that after the ‘Korean Wave,’ that now’s time for a Thai wave.”

She says that because the platform is diversifying, it’s giving wider that means to the idea of Asian content material. Viu maintains considerably localized operations with places of work in every territory. Every workplace is multidisciplinary, overlaying advertising and marketing, promoting and content material, each for acquisition and native manufacturing.

“We have been gradual to get into authentic manufacturing, however we needed to get to know audiences first. Now Viu Originals have formidable targets,” she says.

Sou argues that the native workplace technique allows the platform to get nearer to customers within the area than among the world streaming operators. The outcomes will be seen by good consumer development, and thru each day visitors patterns which can be totally different to different streaming providers.

Consumer engagement has grown additional nonetheless, as extra individuals keep at house underneath coronavirus prevention measures. Sou mentioned is up 30% in Hong Kong, and up 20% in Singapore for the reason that starting of the virus outbreak.

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