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Warner Bros. Names Josh Goldstine Worldwide Marketing President

Josh Goldstine has formally been named head of worldwide advertising and marketing at Warner Bros. Photos.

The veteran function movie marketer emerged as successor to former advertising and marketing head Blair Wealthy in late December, Selection beforehand reported. Goldstine will report back to Warner Bros. Movement Image Group Chairman Toby Emmerich, and can oversee all theatrical releases.

“Josh is an impressive marketer, with a powerful monitor file of eventizing a broad vary of flicks to nice success in each theaters and extra not too long ago on streaming platforms. He loves cinema, is a believer within the continued significance of the theatrical expertise, and is extremely deft at understanding and distilling filmmaker’s visions and intentions into attention-grabbing and results-delivering advertising and marketing campaigns,” mentioned Emmerich. “He has a future-focused talent set that may assist us strategically navigate our evolving enterprise, launching each our theatrical movies and HBO Max authentic motion pictures. He is a superb addition to the Photos Group, and we are able to’t await him to get began.”

Goldstine will lead all advertising and marketing campaigns for international theatrical releases from Warner Bros Photos, New Line Cinema, DC-Primarily based Movies and Warner Animation Group, in addition to for HBO Max authentic options. Goldstine’s oversight consists of Warner Bros. Photos’ worldwide artistic promoting, publicity, media, international digital, international promotions, worldwide analysis and multi-cultural teams.

Goldstine has no small activity forward for 2021, because the studio will concurrently launch movies in cineplexes that stay open, in addition to on streaming sister HBO Max for a 30-day unique window. Goldstine was already consulting on Q1 movies together with Denzel Washington’s “The Little Issues,” the animated “Tom & Jerry” and the awards participant “Judas and the Black Messiah.”

Given the unprecedented hybrid mannequin — which arrived with shock and outcry — that Warners in set to embark on, its grow to be clear in current weeks to Emmerich and WarnerMedia Studios and Networks Group CEO Ann Sarnoff {that a} stable advertising and marketing technique is essential.

Goldstine shall be overseeing rollouts for the likes of “Dune,” starring Timothée Chalamet and Zendaya, “The Matrix 4,” Lin-Manuel Miranda’s “Within the Heights,” “Suicide Squad” and extra.

This new function is a return to a high studio for Goldstine, who has beforehand held positions at Sony and Common Photos. Goldstine was wrongfully terminated from the latter in March 2018, an arbitration decide dominated, following an investigation by Common into alleged misconduct. In January 2020 an arbitration decide dominated in his favor and awarded him a reported $20 million in damages. The specifics of the judgement are sealed.

Goldstine is broadly generally known as a talented marketer, who launched campaigns for “Jurassic World,” “Despicable Me” and the “Quick and Livid” franchises at Common.

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