The rise of the internet and other technological advances has helped grow the online sports betting industry to what it is today. For example, the internet made sports betting more accessible to people in different parts of the world. On the other hand, technological advances have made online sports betting more attractive. While some still use traditional bookmakers, online platforms like Betway remain more popular. So, what is the impact of incorporating technology into online betting?
More Betting Options
Many online betting sites are on the market, meaning fans can access more betting propositions. Besides that, all new bookmakers entering the market offer their prospective clients unmatched offers to attract them.
On the other hand, you are not limited to betting on a single sport or league. Nowadays, sports wagering fans can bet on a wide range of sports and leagues worldwide. For example, you can bet on soccer, hockey, boxing, athletics and basketball.
Live Betting Options
In the past, you could only wager on games before they started. However, you can now access in-play betting options making the entire experience more immersive. Moreover, it allows you to follow the happenings with the help of graphics and up-to-date statistics. In this sense, all top-rated bookmakers like Betway have a live betting section. Some platforms even offer odds ups and in-play requested bets for top leagues like the EPL and Serie A.
Mobile Apps
Mobile apps have become trendy among online users in recent years. The same is true regarding online sports betting. Several studies have confirmed that many people prefer placing their wagers from their mobile devices.
In this sense, online betting operators offer their users mobile apps to allow them to wager on the go. The bookmakers have also improved the mobile apps making them quicker and more trustworthy. For example, you can use Face ID to log in, enhancing security.
Media Marketing
Technological advances have also transformed how they market their products. For example, betting companies can take advantage of targeted ads on social media platforms like Facebook and Instagram. Besides that, they also use other methods such as influencer marketing and viral content. You’ll also find YouTube channels and podcasts run by bookmakers to help enhance brand awareness.
Rise of eSports
Esports has also emerged as one of the most popular sports on online betting platforms. You can now wager on games such as CS: GO, Dota 2, League of Legends, Overwatch and many other popular games. Some bookmakers have a special tab for eSports and an entire section dedicated to bettors and gamers. The popularity of eSports got a boost when traditional sports were closed in 2020.
Bottom Line
Technological advances have played a critical role in growing the online sports industry. For example, innovations such as live betting have made wagering online more immersive. Moreover, the growth of eSports has also helped the industry grow by offering more wagering options. With all these options available, it would help to exercise responsible sports betting.
