Off-site SEO is one of the most overlooked parts of SEO. Many webmasters simply ignore this part and focus all their SEO efforts on on-page optimization. And, of course, this is a big mistake. Any reliable SEO services company will provide link building services for the simple reason that they are essential for any SEO strategy.
In this article, you will find all the information you need about link building services. So, you will be able to collaborate much better with an SEO agency. Of course, you can also use this information to try and take care of the SEO of your site by yourself. But if you want the best possible results, then you should let an agency take care of this part of the SEO process.
2 Factors that Determine the Quality of the Link Building Services
Most search engines will check the backlinks that a website has. And they will use this information as well as many other factors, to determine the ranks of a page in search results. So, the link building services provided by agencies will have the goal of building top-quality links. But how can you determine when the quality of a backlink is high or low? Well, 2 main factors will determine the quality of your website’s off-site SEO state.
Website Authority
Every website has a specific level of online presence and authority in its industry. And the quality of the backlinks that your website has will be impacted by the authority of the host sites. So, if you want higher-quality backlinks, you need to place them on websites that have a high online presence. For this reason, top SEO agencies will try to increase their network and find such websites for their clients.
This is the main problem that most online business owners must deal with. It takes a lot of time and effort to find these types of websites that are willing to be hosts for a business. You need to produce blog articles or other types of content that are attractive enough for these websites to post it. But that time has better uses for business owners. And it’s better to leave this task to a reliable SEO partner.
Quality Content
The second factor that will affect the quality of the backlinks is the quality of the content used to place them. You can learn more about the importance of content in this article. Most agencies use blog articles as the main method to create backlinks. And the main reason for that is the importance that search engines place on these types of backlinks. And yet again, the best alternative is to let an SEO services company create the content needed for backlinking.
Another advantage that top-quality content brings is the extra traffic that your website will get. If you find the right link building services, then you will not only get traffic from search engines but also directly through the backlinks. So, it is more than worth it to spend some time to find the right services that will use high-quality content and find high-authority websites to create the best possible backlinks for your site.
How to Ensure that the SEO Services Company Always Use Top-Quality Content
But the hardest part that you will encounter is finding a reliable SEO services company that can provide top-quality link building. And you will have to check the capabilities of the agency yourself. Starting with the content quality, you will need to find out if the agency can produce top-quality content for your business.
One of the ways that can be used to see if an agency can produce top-quality content is to check the content on the agency’s website. Most agencies have a blog or a news portal where you can clearly see the quality of the content. So, you can read some articles and create your expectations from the agency.
Another method you can use is by communicating with other clients of the agency. This method will help you figure out if there is any difference between the quality of the content used on the agency’s website and the one that it produces for its clients. Of course, you can also check the online reputation of the agency to get an idea about its trustworthiness. A trustable agency will always create the best content both for itself and for its clients.
Types of Link Building Services that an SEO Agency Could Provide
Many different link building services can be found online. But not all of them have the same effectiveness. Also, the effort they require differs greatly. So, how do you know which options are the best ones for your business? Well, you should discuss this with the agency you work with. But you can find below 3 of the most common options. You can find even more here.
Forum Posts and Comments
Although the effectiveness of this method has dropped in recent years. It remains one of the fastest methods you can use to create backlinks. Going on different forums and posting or commenting with relevant content is a great method to attract traffic. Many industries have had massive success with this strategy.
Social Media Posting
One of the most common options that you can find nowadays is link building through social media platforms. You can create business pages on these platforms and create posts with links to your website. This method requires a little more effort. But it has massive potential because of the high number of users that the top social media platforms have.
Guest Posting
Nowadays, this method it’s the most effective one. Search engines place a lot of importance on the links made through this method. But this alternative also requires the most effort. It is very difficult to find websites that have high authority and that are willing to post your articles. Not many SEO agencies can properly use this method. But those that are able will surely produce incredible results for your business.
What Type of Content Should the SEO Services Company Use for Your Business?
As you know, the 3 main types of content that you can find are text, audio, and video. So, which one is the best for your business? Well, it depends on your industry as well as the particularity of your company. And it can be quite difficult to determine which type of content is the best option. But there is one thing you can be sure of. Text will always have satisfactory effects.
Most SEO agencies are using text as the default content type. Of course, it is possible to create videos and audio content, depending on your business model. But it should be tested before creating a long-term strategy for any other type of content besides text. But one of the biggest difficulties that you may encounter is the inability of the agency to make top video content for your business.
If video is the best option, then it is a much better idea to work together with an agency and create the video content together. You will probably need to film the videos. And the agency will take care of the editing and posting of the videos. This type of collaboration requires a little more effort on your part. But it could produce massive results for your business.
How to Find a Reliable SEO Services Company in 3 Easy Steps
The last thing that you need to learn is the method to find a reliable SEO services company. There are many such companies on the market. And choosing only one of them can be difficult. Luckily, there is a method that you can use to find the best agency for your business. And all you need to do is follow the 3 steps mentioned below:
The first thing you need to do is study the market. You can use Google to find as many SEO agencies as you want. So, the first thing you can do is make a list with as many options as possible. The more agencies you find, the higher your chance of finding the best possible one for your company. Of course, you can also do directly to a top option and work directly with it. It depends on the time you have available.
The next step is to check each agency one by one. And there are a few factors you should check in this step. First, check the quality of the agency’s website. You want to see top quality content, easy to surf website, fast loading speed, and though mobile compatibility.
The last step is to compare the agencies that remain on your list. By now, their numbers should not be too big. So, you can compare the results produced by the agencies for other clients. And you can also compare the prices asked by the agencies. And based on this comparison, you can choose the best option.
